Sunday, March 01, 2009

Yeetle Box - Mellow Yellow

India is recognized as a world leader in promoting the health benefits of urine. No wonder, then, that India seeks to ensure its dominance by the end of the year as plans for a cow-urine-based soft drink are underway.

Om Prakash, chief of the Cow Protection Department of the RSS organization (India's largest Hindu nationalist group), trying to reassure a Times of London reporter in February, promised, "It won't smell like urine and will be tasty, too."

He noted that medicinal herbs would be added and toxins removed. In addition to improved health, he said, India needs a domestic (and especially Hindu) beverage to compete with the foreign influence of Coca-Cola and Pepsi.

So, Coca-Cola might be using India's clean water to manufacture the soft drink, but can it match this?

They call it Mellow Yellow.


The Yeetlemaster

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